Strategy to Improve Customer Engagement in Smart Retail

with the Macro Proximity Sensor

Executive Summary

Traditional physical stores are facing new challenges in today’s rapidly evolving market, brought on by the rise of online shopping and shifting consumer preferences. Enhancing customer interaction using creative technologies is vital to remain competitive. This case study investigates how the Macro Proximity Sensor, a state-of-the-art LoRaWAN proximity tracker with Bluetooth 5.0 features, could improve customer engagement in retail settings.

Retailers can provide personalized promotions, and interactive displays, and collect important foot traffic data by incorporating Lansitec’s Macro Proximity Sensor. This improves the shopping experience and also gives useful information to improve store designs and marketing plans. A seamless integration of physical and digital shopping enhances sales and customer loyalty.

Main points of discussion:

Understanding the challenges of contemporary retail: Acknowledge the obstacles that brick-and-mortar stores encounter and the importance of technological advancements.
Utilizing Cutting-Edge Technology: Explore how the capabilities of the LoRaWAN Proximity Tracker can improve customer interaction.
Driving business expansion: Witness the concrete advantages of enhanced customer satisfaction and analysis-based decision-making.

Introduction

The Changing Retail Scene

Major transformations have occurred within the retail sector. Customers can have products delivered to their door within 24 hours by pressing a button. Online retail behemoths have transformed consumer shopping behaviors, causing traditional physical stores to struggle to remain significant. However, the fact remains that physical stores are not becoming obsolete – they are changing and adapting.
Challenges Encountered by Conventional Retailers in the Era of Technology:

Competition from online retailers comes from the ease and cost savings they offer, attracting customers away from traditional stores.
Transformed Consumer Expectations: Present-day consumers desire customized interactions, immediate satisfaction, and smooth assistance on every platform.
Data Limitation: Online sellers possess copious customer data, allowing for tailored marketing efforts and individualized suggestions.
Operating expenses: Having a physical location entails substantial costs beyond rent and employee salaries.

Even with these difficulties, physical retail stores offer unique benefits like interactive product interactions, immediate transactions, and tailored customer care. It is crucial to use these strengths and integrate new technologies to meet current standards.

The Importance of Enhancing Customer Engagement to Stay Competitive:

A committed customer is more likely to make a purchase, return, and spread positive feedback. Studies show that boosting customer retention rates by 5% can result in a profit surge of 25% to 95%.

So, what steps can retailers take to increase their level of engagement? Through crafting immersive and tailored experiences, shopping becomes a pleasant and convenient activity. This is when intelligent technology steps in, connecting the digital and physical worlds.

Introduction to the Macro Proximity Sensor

Macro Proximity Sensor

The proximity sensor is equipped with Bluetooth 5.0 and LoRaWAN capabilities. When a Bluetooth beacon comes into close proximity, the sensor activates buzzing and flashing. It then transmits the beacon’s ID and received signal strength indicator (RSSI) to a LoRaWAN gateway.

View the Product

Enter the LoRaWAN Proximity Tracker, a device that transforms retail spaces into interactive, data-driven environments. But what exactly is it?

Overview of the Device and Its Capabilities:

Seamless Integration of Bluetooth and LoRaWAN: Equipped with Bluetooth 5.0 for local connectivity and LoRaWAN for long-range communication, the tracker is a versatile tool for modern retailers.
Interactive Customer Engagement: When a customer’s Bluetooth-enabled device comes near, the sensor can trigger buzzing and flashing alerts, activate displays, or send personalized messages.
Data Collection and Analysis: Transmits the beacon’s ID and signal strength to a LoRaWAN gateway, providing valuable data on customer movements and behaviors.
Customizable Settings: Retailers can adjust alarm ranges, durations, and reporting intervals to tailor the experience to their specific needs.
Robust Performance: With options for extended battery life and an IP66 rating for ingress protection, the device is built to withstand demanding retail environments.

How It Fits into the Smart Retail Ecosystem:

Technology is essential for establishing a connected and responsive environment in the intelligent retail system, not simply an optional addition. The LoRaWAN Proximity Tracker plays multiple crucial roles:

Personalized Marketing: Retailers can provide custom promotions at the perfect time and place by identifying individual customers or customer groups.
Interactive Experiences: Activate in-store activities like product demos or informational exhibits when customers come near certain zones.
Increase operational efficiency by gathering data on pedestrian movement trends to enhance staff distribution, store designs, and product positioning.
Improved Customer Service: Promptly recognize when customers require help, enhancing their satisfaction and promoting return visits.

Picture a scenario where a person is passing by a storefront, and suddenly their phone buzzes with a notification offering a discount on an item they have been looking at online. Or consider how understanding peak traffic times can help managers schedule staff more effectively. The possibilities are vast.

Bridging the Gap Between Physical and Digital:

The Macro Proximity Sensor enhances communication between the retailer and the customer beyond simply collecting data. It brings together the personalization and analysis features of e-commerce into physical retail stores, providing a seamless shopping experience that meets the needs of contemporary shoppers.

Understanding the LoRaWAN Proximity Tracker Technology

Key Features

Bluetooth 5.0 and LoRaWAN 1.0.2B Protocols

The centerpiece of the LoRaWAN Proximity Tracker is the smooth incorporation of Bluetooth 5.0 and LoRaWAN 1.0.2B protocols. This unique feature of having two protocols sets the device apart, allowing it to work effectively in a retail setting.

Bluetooth 5.0: Provides fast data transfer while using minimal power. The proximity sensor can communicate with Bluetooth beacons like smartphones or wearable devices up to a distance of 50 meters.
LoRaWAN 1.0.2B enables communication over long distances of several kilometers, including urban areas. This implies that the sensor’s data can be sent to a LoRaWAN gateway and then to cloud-based retail management systems without requiring complicated infrastructure.

Alarm Functions with Buzzing and LED Flash

To create interactive and engaging customer experiences, the proximity tracker is equipped with alarm functions:

Buzzing Alerts: An audible signal that can be used to grab customer attention or alert staff to specific events.
LED Flashing: A visual cue that complements the buzzing alarm, enhancing sensory engagement.

These fully customizable functions allow retailers to adjust the volume levels and durations to suit their store environment and customer preferences.

Geo-Fencing Capabilities

Geo-fencing is a strong tool that allows for the formation of virtual borders within the retail environment.

Define Zones: Retailers have the option to establish distinct areas within the store, such as departments, promotional sections, or high-value product zones.
Initiate Actions: The system can trigger predefined actions such as sending personalized offers, activating displays, or alerting staff when a customer’s device enters or exits a designated area.

This feature boosts customer interaction and increases security through the monitoring of restricted zones.

Long Battery Life and Durability (IP66 Rating)

Devices in retail settings must be dependable and require minimal maintenance.

Increased Battery Duration: The proximity tracker provides a minimum of one year of usage with various battery capacity choices – 38,000mAh, 76,000mAh, and 114,000mAh. This decreases the necessity of changing batteries often and lowers maintenance expenses.
Durability (IP66 Rating): With an IP66 ingress protection rating, the device is safeguarded from dust and powerful water jets. It can function efficiently in different conditions, ranging from -45°C to +85°C, and with humidity levels up to 95% non-condensing.

The device is appropriate for various retail settings, including indoor malls and outdoor stores.

Technical Specifications

Connectivity Ranges and RF Power

Understanding the device’s connectivity capabilities is crucial for effective deployment:

Bluetooth Receiving Range: Up to 50 meters, allowing for interaction with customer devices and beacons throughout the store.
LoRa Communication Distance: More than 2 kilometers in urban areas, ensuring reliable data transmission to the gateway without interference.
LoRa Maximum RF Power: Adjustable from 0 to 20dBm, with a high TX power option up to 30dBm for extended range.
LoRa Sensitivity:
- -139dBm @SF12, BW125kHz, 434MHz/470MHz
- -137dBm @SF12, BW125kHz, 868MHz/915MHz

These specifications ensure robust and flexible connectivity, essential for a dynamic retail environment.

Operating Conditions (Temperature, Humidity)

The device is designed to endure the various situations encountered in retail environments.

Temperature range for operation: The device can function in temperatures ranging from -45°C to +85°C, making it appropriate for both indoor and outdoor use.
Storage Temperature: Maintained within the range of -60°C to +90°C to protect device integrity while being transported and stored.
Humidity range for operation: From 0% to 95% without condensation, suitable for different climate-controlled settings.

Customizable Settings (Alarm Thresholds, Report Intervals)

One of the standout features of the proximity tracker is its high level of customization:

Alarm RSSI Threshold: The default is set at -65dBm but can be adjusted to define how close a beacon must be to trigger an alarm.
Buzzer Volume Level: Adjustable from 0 (silent) to 4 (maximum), allowing for discretion or prominence as needed.
Buzzer Duration: This can be set from 10 seconds up to 255 increments, providing flexibility in how long the alarm sounds.
Position Report Interval: Adjustable from 5 seconds up to 65,536 increments, controlling how frequently the device reports its position.
Heartbeat Report Interval: Set from 30 seconds up to 255 increments, ensuring the system regularly checks in with the network.
Bluetooth Payload Reporting can be customized to accommodate different data formats, allowing the device to provide retailer-specific information.

These configurations enable merchants to customize the device’s performance based on their particular operational needs and customer engagement tactics.

How It Works in a Retail Environment

Interaction Between Bluetooth Beacons, the Proximity Sensor, and the LoRaWAN Gateway

In a retail setting, the Maro Proximity Sensor acts as a bridge between customer devices and the retailer’s management systems:

Customer Presence Detection:
- When a customer with a Bluetooth-enabled device (such as a smartphone or wearable) enters the proximity of the sensor, the device detects the Bluetooth beacon signal.
Signal Measurement:
- The sensor measures the Received Signal Strength Indicator (RSSI) to estimate the distance between the customer and the sensor.
Triggering Actions:
- If the customer’s device is within a predefined range (based on the adjustable RSSI threshold), the sensor can activate alarms (buzzing and LED flash) or other programmed responses.
Data Collection:
- The sensor collects the beacon’s ID and RSSI data, providing valuable information about customer movements and interactions.

Data Transmission Flow from the Sensor to the Retail Management System

The seamless flow of data is critical for real-time analytics and responsive customer engagement:

LoRaWAN Communication:
- The sensor transmits the collected data via LoRaWAN to the nearest LoRaWAN gateway. Thanks to the long-range capabilities, this can be accomplished even in large retail spaces without the need for extensive infrastructure.
Gateway Processing:
- The LoRaWAN gateway receives the data and forwards it to the cloud-based server or retail management system.
Data Analysis and Actions:
- The retail management system processes the data, which can trigger various actions:
  - Personalized Promotions: Send targeted offers to the customer’s device based on their location and shopping history.
  - Interactive Displays: Activate digital signage or product information screens as the customer approaches.
  - Staff Alerts: Notify staff to provide assistance or manage crowd flow.
Feedback Loop:
- The system can adjust strategies in real time based on the data received, optimizing customer engagement and operational efficiency.

Visualizing the Process:

Step 1: Customer enters the store with a Bluetooth-enabled device.
Step 2: The proximity sensor detects the device and measures RSSI.
Step 3: The sensor triggers alarms or actions if within range.
Step 4: The sensor transmits data via LoRaWAN to the gateway.
Step 5: Gateway forwards data to the retail management system.
Step 6: The system analyzes data and initiates responses.
Step 7: Customer experiences personalized engagement.

Benefits of This System:

Low Power Consumption: Bluetooth and LoRaWAN are both created to use minimal energy, which helps prolong battery life and cut down on operational expenses.
Scalability: More sensors and beacons can be incorporated without major alterations to the existing infrastructure.

Flexibility is offered through customizable settings that enable retailers to personalize the system according to their requirements, whether they are emphasizing marketing, security, or operational efficiency.

The Importance of Tracking Proximity in Intelligent Retail Environments

Proximity tracking has changed the way retailers engage with customers, providing tailored experiences and improving store efficiency. Through the incorporation of LoRaWAN-enabled proximity tracking technology, retailers can connect the gap between the physical and digital retail experience, providing a smooth customer journey while collecting useful data.

Improving Communication with Customers

In the modern era of technology, customers anticipate customized shopping experiences that address their requirements. Proximity tracking technology provides timely information for better and more interactive engagements.

Personalized Promotions

One of the most influential aspects of proximity tracking in retail is the capability to deliver personalized promotions to customers depending on where they are in the store.

Triggering Promotions: Proximity sensors detect customers’ Bluetooth-enabled devices as they near specific products or promotional areas, sending personalized offers, discounts, or product recommendations to their smartphones.
Increased Engagement: Personalized promotions based on a customer’s shopping history or proximity to specific items increase the likelihood of making a purchase, driving both sales and customer satisfaction.
Real-time Adaptability: Retailers can adjust promotions dynamically, responding to real-time inventory levels or customer movement patterns, and ensuring the most relevant offers are delivered at the right moment.

Interactive Displays Activation

Proximity tracking enhances in-store engagement by triggering product information displays as customers approach:

Product Details at a Glance: Digital screens or interactive displays near products can be activated when a customer is within range, showing detailed information such as product specifications, customer reviews, or promotional videos.
Personalized Recommendations: Displays can also show personalized suggestions based on a customer’s previous purchases or interactions with the store’s mobile app.

Enhanced Customer Experience: This instant access to information allows customers to make more informed decisions without needing to search for assistance, creating a more autonomous and satisfying shopping experience.

Foot Traffic Analysis

Understanding how customers navigate a store is key to optimizing both product placement and customer flow. Proximity tracking provides the data necessary to make informed decisions about store layouts and operational efficiency.

Collecting Customer Movement Data

Proximity sensors can track customer movement patterns throughout the store by detecting Bluetooth beacons on customer devices:

Mapping Foot Traffic: By tracking the paths customers take, retailers can identify which areas receive the most foot traffic and which products capture the most attention.
Dwell Time Insights: Retailers can measure how long customers spend in particular areas, such as promotional displays or checkout lines, helping to gauge customer interest or identify bottlenecks in service.
Behavioral Analytics: The data collected offers deep insights into customer behavior, revealing patterns that can inform marketing strategies, store layout designs, and product placement decisions.

Optimizing Store Layouts

Using the data gathered from customer movement analysis, retailers can optimize store layouts to improve customer experience and maximize sales:

Rearranging Product Displays: Based on foot traffic data, retailers can move high-demand products to easily accessible areas or shift underperforming items to more visible locations.
Creating Flow Zones: Understanding customer movement helps retailers design natural paths that guide customers through high-priority zones or impulse-buy sections.
Improving Store Navigation: By minimizing clutter and reducing customer confusion, retailers can create a more enjoyable and efficient shopping experience, leading to increased dwell times and potentially higher conversion rates.

Inventory Management Integration

Beyond improving customer engagement and optimizing store layouts, proximity tracking can also integrate seamlessly with inventory management systems, enabling smarter and more efficient operations.

Automated Stock Monitoring

Proximity tracking sensors can be paired with inventory management systems to provide real-time updates on product availability:

Stock Level Monitoring: Sensors detect when products are running low or have been moved from shelves, automatically triggering reorders or alerts to restock.
Minimizing Stockouts: This automation reduces the risk of stockouts, ensuring that popular products are always available, which improves both customer satisfaction and sales.
Optimizing Inventory: By understanding the demand patterns for specific products based on foot traffic data, retailers can adjust stock levels accordingly, minimizing overstock and optimizing inventory turnover.

Supply Chain Visibility

Proximity tracking also provides end-to-end visibility into the supply chain, from warehouse to shelf:

Tracking Movement: By placing proximity sensors throughout the supply chain, retailers can track the movement of products as they are shipped, received, and stocked on the shelves.
Improving Accuracy: This visibility reduces errors in inventory counts and helps prevent losses, ensuring that the right products are in the right place at the right time.
Data-Driven Decisions: The integration of proximity tracking with inventory and supply chain systems allows for more accurate demand forecasting and better alignment of supply with customer demand.

Case Study: Real-World Application

To fully understand the impact of the LoRaWAN Proximity Tracker, it’s essential to examine its deployment in a real-world retail setting. This case study provides insight into how a medium-sized retail store integrated the device into its operations, the challenges faced during implementation, and the tangible outcomes achieved.

Background of the Retail Store

The retail store selected for this case study is a mid-sized electronics retailer located in an urban center. The store spans over 5,000 square feet, offering a wide range of products including smartphones, wearable devices, and home electronics. With a customer base that primarily includes tech-savvy consumers aged 25-45, the store has been looking for ways to enhance in-store engagement and optimize operations in response to increased competition from online retailers.

Location: Urban shopping district with heavy foot traffic.
Target Market: Young professionals and tech enthusiasts.
Primary Challenge: The store sought to improve customer engagement, streamline inventory management, and gather actionable insights on customer behavior.

Implementation Process

The deployment of the LoRaWAN Proximity Tracker followed a step-by-step approach, ensuring minimal disruption to store operations while maximizing the benefits of the new technology.

Initial Assessment: A store audit was conducted to identify high-traffic zones, strategic product displays, and areas where customer engagement could be improved. The analysis included an evaluation of customer flow, dwell times, and product placement.
Sensor Installation: Based on the audit, proximity sensors were installed at key locations:
- Entrance and exit points to monitor foot traffic.
- Around popular product displays to trigger interactive information.
- Near checkout counters to enable real-time promotions and recommendations.
Configuration: The sensors were configured with custom settings:
- The alarm RSSI threshold was set to -65dBm to ensure the sensors accurately detected customer proximity.
- Buzzer volumes were adjusted depending on the zone, with more discrete notifications in quieter areas.
- Report intervals were optimized to ensure that real-time data was transmitted without overloading the system while maximizing battery life.
Integration with Retail Systems: The proximity tracker system was integrated into the store’s Point-of-Sale (POS) system and Customer Relationship Management (CRM) platform, allowing for seamless customer interaction and data flow.
Staff Training: Employees were trained on how to manage and interpret the proximity data. Staff schedules were also adjusted to take advantage of peak times identified through the sensors, allowing for better allocation of resources.

Challenges Faced

While the implementation of the proximity tracker offered promising opportunities, several challenges arose during the process:

Technical Hurdles: The store’s existing infrastructure, including the network and retail management systems, required updates to accommodate the new technology. There were also initial connectivity issues with the LoRaWAN gateway in certain sections of the store, which required signal optimization.
Staff Resistance: Some employees were initially hesitant about the change, concerned that the technology would replace human interaction and reduce the need for their roles. There was also resistance to learning new tools and data systems.
Customer Privacy Concerns: As the technology involves tracking customer movements, some customers expressed concerns about how their data would be used, particularly regarding personalized promotions and behavioral tracking.

Solutions Implemented

To address the challenges faced, the following solutions were implemented:

Technical Support: The store worked with IT specialists to upgrade the network and ensure that the LoRaWAN gateway operated effectively across the entire store. Range extenders were also installed in areas with poor connectivity to ensure seamless data transmission.
Staff Engagement Programs: To ease staff concerns, management introduced training programs that emphasized how the technology would enhance, rather than replace, human interaction. Employees were shown how the proximity data could assist them in better serving customers, offering real-time assistance, and improving overall service.
Customer Education and Transparency: The store implemented clear signage informing customers about the proximity tracking system and its benefits, such as personalized promotions and improved in-store experiences. Additionally, customers were given the option to opt out of tracking if they felt uncomfortable.

Results and Outcomes

After a three-month trial, the store saw significant improvements in several key areas, showcasing the value of the LoRaWAN Proximity Tracker in the retail environment.

Increased Customer Engagement

The proximity tracker allowed the store to offer personalized promotions and enhance customer engagement through interactive displays and real-time notifications.

Engagement Metrics: The store observed a 30% increase in customer interactions with promotional displays, triggered by proximity alerts.
Targeted Promotions: Personalized offers sent to customers based on their proximity to specific products resulted in a 15% higher redemption rate compared to traditional blanket promotions.

Sales Performance

The integration of the proximity tracker led to a measurable impact on sales performance:

Sales Uplift: Products that were linked to proximity-triggered promotions saw a 10% increase in sales, particularly during peak shopping hours.
Conversion Rates: The data-driven layout optimization based on customer movement patterns resulted in a 5% increase in conversion rates.

Operational Efficiency

In addition to improving customer engagement and sales, the proximity tracker also enhanced operational efficiency.

Inventory Management: The store saw improvements in its stock monitoring process, with real-time updates on product availability and automated notifications for restocking. This led to a 20% reduction in out-of-stock instances.
Staff Allocation: The insights from foot traffic data allowed for better staff deployment during peak times, improving service quality and reducing wait times for customers.

Benefits of the Macro Proximity Sensor in Retail

The integration of the LoRaWAN Proximity Tracker in retail environments offers a multitude of advantages. These benefits range from enhancing the customer experience to optimizing store operations and providing valuable data for decision-making. The following key benefits demonstrate why this technology is a game-changer for retailers.

Enhanced Customer Experience

The Sensor enables retailers to create a more personalized and engaging shopping experience, leading to higher customer satisfaction and loyalty.

Personalization: With the proximity tracker’s ability to detect when a customer approaches a specific product, retailers can send real-time targeted promotions and personalized offers directly to shoppers’ mobile devices. This level of customization creates a more personal connection between the customer and the brand.

Convenience: By automating functions like interactive displays and notifications, the proximity tracker reduces the need for customers to seek assistance or navigate the store on their own. Shoppers receive contextual information and product recommendations based on location, improving their in-store experience.

Data-Driven Decision Making

The proximity tracker provides retailers with real-time analytics, transforming customer behavior into actionable insights. This data supports strategic planning and operational efficiency.

Customer Behavior Insights: By tracking customer movement patterns, dwell times, and engagement with specific products, retailers can make informed decisions on store layout, product placement, and promotional strategies.
Optimized Marketing Campaigns: The data collected from proximity sensors allows for the evaluation of marketing effectiveness, enabling retailers to fine-tune their promotional strategies based on customer response and foot traffic patterns.

Inventory Management: Proximity tracking helps improve stock management by automating inventory updates. This prevents stockouts and ensures that high-demand products are always available, optimizing the customer shopping experience and maximizing sales.

Cost Savings and ROI

Retailers benefit from the cost efficiencies generated by the proximity tracker, as it streamlines operations and improves revenue generation.

Reduction in Operational Costs: The automation of tasks such as inventory tracking, customer monitoring, and promotional activation reduces the need for manual processes, saving on labor costs. The extended battery life of the device, ranging from 19,000mAh to 114,000mAh, also reduces the need for frequent replacements, lowering maintenance costs.
Increased Revenue: By providing personalized promotions and improving in-store engagement, the proximity tracker helps drive sales growth. The data-driven insights also allow for more effective inventory management, preventing lost sales due to stock shortages and improving turnover rates for promoted items.
Return on Investment (ROI): The initial investment in proximity trackers is quickly offset by the increased sales and operational efficiencies they generate. Additionally, the low-power design of the LoRaWAN protocol ensures minimal energy consumption, further reducing operational expenses.

Scalability and Flexibility

The LoRaWAN Proximity Tracker offers retailers the flexibility to expand their smart retail capabilities without significant infrastructure changes.

Scalable Deployment: The proximity tracker system can be easily expanded to cover multiple stores, allowing retailers to implement consistent technology solutions across different locations. Additional sensors can be seamlessly integrated into the existing system, providing scalability for growing retail operations.
Flexible Use Cases: The device supports various customizable settings, including alarm thresholds, reporting intervals, and payload sizes, making it adaptable to different retail environments and business needs. The device’s ability to convert data from multiple Bluetooth-enabled beacons, such as temperature sensors or wearable devices, offers versatility in use beyond proximity tracking, such as environmental monitoring or asset tracking.

Conclusion

The implementation of the Macro Proximity Sensor in the retail sector has proven to be a powerful tool for enhancing customer engagement, optimizing operations, and driving data-informed decisions. This conclusion reflects on the key insights gained throughout the case study and outlines the strategic advantages this technology offers to retailers.

Enhanced Customer Interaction: The ability to deliver personalized promotions and activate interactive displays based on customer proximity has transformed the in-store experience. This leads to higher customer satisfaction and encourages repeat visits.
Data-Driven Optimization: The real-time data collected by the proximity tracker provides retailers with actionable insights into foot traffic, dwell times, and product engagement. This information supports more informed decisions related to store layout, marketing strategies, and inventory management.
Operational Efficiency and Cost Savings: Automation of inventory tracking, targeted promotions, and customer engagement reduces labor costs and improves operational efficiency. Additionally, the extended battery life and minimal maintenance requirements offer significant cost savings.
Scalability and Flexibility: The device’s scalability and flexible deployment options allow retailers to start small and grow the system as their needs evolve, making it a versatile solution across various retail environments.

Adopting proximity tracking technology delivers several long-term strategic advantages that can shape the future of retail operations.

Competitiveness in the Digital Age: In a market where e-commerce is on the rise, brick-and-mortar stores must offer enhanced customer experiences to remain competitive. Proximity tracking enables physical stores to deliver a level of personalization that rivals the convenience of online shopping.
Building Customer Loyalty: The ability to engage with customers in real time and provide them with meaningful interactions fosters brand loyalty. Personalized offers and seamless in-store experiences help establish stronger relationships with shoppers, increasing customer retention rates over time.
Sustainability and Growth: By optimizing operational efficiency and reducing overhead costs, proximity tracking technology allows retailers to improve their bottom line while positioning themselves for future growth. The scalable nature of the technology means retailers can easily expand their tracking systems as their businesses grow.

LoRaWAN

Tracker

NB-IoT & LTE-M